Real Estate Photography Tutorial

Taking the right photographs of a property plays an enormous part in a potential buyer’s decision as to whether or not they are going to view it. The wrong angles and the failure to take advantage of verticals properly can turn a viewer off before you ever get the chance to speak to them about the home.

With that in mind we have compiled a step-by-step tutorial that should help you get the right photos and gain a much better chance of attracting interest in the property.

Step 1 – Get the Right Camera

Taking pictures of a property using a mobile phone or cheap camera is never going to cut it. The photos look like they were taken with a poor quality piece of equipment and this reflects poorly on the property itself. Make sure that you invest in the proper kit so that your photos come out looking great and can be easily adjusted in post-production if need be.

Step 2 – Invest on a Tripod

You don’t want your photos to look like they have just been taken on a random wander around the house. Instead, you need to virtual stager ensure that they look as professional as possible. Using a tripod will provide some much needed stability to the camera, allowing you to line up your photos just right without having to worry about your hand slipping and ruining the shot. Better yet, having a tripod also helps when it comes to setting up verticals for the image.

Step 3 – Getting the Verticals Right

Experienced real estate agents will already be aware of the concept of verticals, but for those who are new to the game it is the idea of making sure that all of the vertical lines in a photograph look straight in an effort to make the picture look more attractive. A vertical is anything that looks like a line, such as a doors, window frames and walls. Ensuring that these look straight is all-important, as a slanted photo can put a person off the property before they look at it. This is where your tripod comes into play, as you can use it to ensure that your photographs are 100% level. If you’re unsure, use a spirit measure to double-check.

Step 4 – Get the Right Lighting

A property needs to look like it is inviting to make it more eye-catching for the average viewer, so make sure that you take full advantage of lighting to highlight the room. Try to avoid unnecessary darkness or shadow as it add a foreboding element to the photograph that can put a viewer off. Instead, arrange the room so that it looks more open and ensure that any sources of natural light are taken full advantage of. In some cases this may mean waiting a day or two to get the right conditions, but it will be worth it in the end.

Step 5 – Post-Production

Once you have your pictures, don’t be afraid to check them out and see if there are any elements that could do with touching up. If you have the right software this can be done fairly quickly without overly editing the photo to the point where it misrepresents the property.

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